Want To Know Who Clicks On Your Twitter Links?
Keeping myself busy working on the SBM Marketing Club has really cut into my time spent on Twitter lately, which unfortunately, has kept me out of the loop on the latest tools and resources that have been released to help make your Twitter experience easier and more profitable.
However, I did just come across a service called TwitClicks that I can see quickly becoming my favorite Twitter resource.
TwitClicks is a free service that enables you to shorten the URL you include in your tweets, but unlike TinyUrl.com and others, this one enables you to collect data on your links that were clicked.
In addition to telling you how many times your link was clicked on, it also includes other data like, the browser the person was using, where they live, where the clicks came from, and most importantly, which Twitter users actually clicked on your link.
Ok, so you may be asking, "Why do I need to know all of this information?"
Here's how Kyle Graham, the creator of TwitClicks, answered that question in a post on the TwitClicks Blog.
"Realizing that Twitter is a great tool for connecting with your blog readers and followers, I created TwitClicks to help people prioritize these efforts. As social media evolves, "information overload" will increase and online business owners will continue to become more and more fragmented in their efforts to succeed.
Wth the dawn of Web 2.0 and user-contributed data, the amount of information on the web literally exploded...way faster than search engines can keep up, so more and more tools like Google Reader, PopUrls.com, and others are starting to arrive to assist in the "filtering" of all this data.
Now that social media has gone main-stream and EVERYONE is now talking about it, it's clear that 2009 will see an even further spike in the amount of information available online which will create an even further demand for tools that help filter this data.
One more example: We all love twitter, but do you ever get a little overwhelmed about all the people talking about their cats, or their 'visit to the doctor'? As a result, some say, 'who care's', or 'twitter sucks, but what they're feeling is really a symptom of the larger issue: And that is, Twitter is great! but it doesn't do such a great job at letting people FILTER their data.
Ok, so back to the question at hand, 'Do I REALLY need to know 'WHO' clicked on my Twitter links?' The answer, in short is...Yes...Yes you do. TwitClicks helps users, particularly online marketers, to better determine WHO to focus their efforts on in their online strategy, whether it's determining who to network with or knowing how to refine their tweets for maximum effect, and the like."
Sharon McPherson
Follow @SharonMcP On Twitter
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